You have probably heard people talk about the importance of being listed on Google page one and wondered what all the fuss was about.
The purpose of this post is to explain why you should at least get someone to check to see if it will benefit you.
There are lots of newspaper articles and studies to show that people are shopping online more. This trend is expected to grow for a while yet.
In our house we seldom use the printed Yellow Pages or local directories – we usually do a Google search when looking to buy an item. This extends to looking for tradesman and service companies as well as retail products. You would be right if you said we wouldn’t be typical, but the evidence is that an increasing number of people are looking to buy items this way.
Google has the lions share of the search market. When I last looked it was about 70%. This means that 70% of the time when people search online they use Google.
When people search online, they usually look for a listing on the first page and depending on which way the wind is blowing, about 35% will click the first listing. The further down the page you are the less likely someone will click onto your listing. Drop to second page and the traffic is minimal.
The last thing you need to know is that it is not uncommon for 1,000 people EVERY MONTH to search for an item . Its later in the day as I write this and I’m feeling hungry. I just looked up the New Zealand search volume for ‘fish and chips’, on a monthly basis, 590 people search for this item. Another 720 look for ‘builders’ each month.
Now if you have a website, here comes the best part. Once you are listed on page one of Google (and to lesser extent the other search engines), you will receive free of charge, additional visitors to your site who are looking for your product.
In short if you are on page one of of the Google search listing you will be sent potential customers, every month for free. The number search engines send, depends on a number of factors including your position in the search rankings, the overall traffic for the keyword etc.
If you would like more customers, don’t hesitate to contact us. We can help you decide if being on page one of Google would be of benefit to you.
Further reading:
{ 1 comment… read it below or add one }
Totally agree, being on page one is a great start to web marketing. But choosing the right phrases to be ranking well for is also important. Target your SEO for search terms that people are actually using is important. It’s a good idea to build a list of what people will be looking for and comparing that with what’s currently bringing people to your website.
Cody